What Is The BANEC® System and How It Can Be Used In Public Relations

I am certain that every one of you has created a bio at some point in your life, whether it be for your LinkedIn, website, a professional directory or just to network on Instagram. Your bio is one of the most important attributes of your personal brand.

Forbes provides us with a simple definition: A bio "is the short summary of relevant background you need to introduce yourself in a variety of settings."

"Why is it so important?" I hear you ask...

This is because typically, it is the first encounter an employer, potential client or networking prospect has with you. It elucidates your skills, education, work experience and ultimately, it should enable the reader to get a taste of who you are as a person and help them decide whether they want to work with you.

Although a short biography doesn’t come close to the length and detail of a CV, iMedia Connection points out that a bio goes places that a resume does not. A CV is distributed to recruiters when applying for jobs, but a professional bio is available at all times and to anyone that views it, through social networking, promotional materials or anywhere else you choose to display it (you can even find mine at the bottom of this post👇).

What is the BANEC® system?

Let's give it a Google ⌨️

Nope, not quite the system we were thinking of ...

The BANEC® system was created by Rafael dos Santos, the CEO and founder of the High Profile Club, in order to help clients write a compelling bio with the aim of attracting journalists.

The system consists of five elements which should be included when writing your professional bio, they are:

🔸 Brands

🔸 Awards

🔸 Numbers

🔸 Experience

🔸 Credentials

👉The system begins with brands, these are the companies you have worked with, your clients or maybe your own business. Incorporating big-name brands in your bio can help raise your profile and give you leverage in the industry.

Below, I have taken Rafael's bio from his website, you can see that he mentions three brands; one of which is High Profile Club, a company he founded. He uses the next few lines to give a brief explanation of the platform, therefore allowing the audience to build an understanding of what he brings to the industry. The other two, the Sunday Times and TED, are highly recognised brands that he has worked with, which help support his reputation.

👉Next up is awards (this one is simple). If you have won any awards, your bio is the perfect place to show them off!

Don't forget, if you have won just one award, you are an:

"Award-winning entrepreneur" 🏆

If you have won multiple awards (go you!), you are a:

"Multi-award-winning entrepreneur." 🏅🏆🏅

Both of which look fantastic in a bio, and contribute to adding value and credibility to your name.

👉Integrating numbers is significant because it can make your whole bio appear more trustworthy. Check this out:

“I have tons of clients.”

Not very convincing, is it?

Now let's add some numbers...

“I have just over 1000 clients.”

As you can see, using numbers can make a great difference to the plausibility and interpretation of your statement.

As well as building trust with the audience, stating the number of clients you have confirms to the reader that you are capable of attracting, retaining and managing a secure customer base, further highlighting your communication and entrepreneurial skills.

Other ways you can do this while including numbers in your bio, could be mentioning how many views you have on your TED Talks, or how many followers you have across your social media platforms.

👉Revealing your experience is imperative in writing a strong bio; this is because essentially, your experience reflects how well you know and understand the industry.

It is a good idea to demonstrate your expertise and proficiencies by specifying how many years’ experience you have in the business.

Nicola Hayes presents an excellent example of this, she began her bio by stating the number of years of experience she has in the industry and goes on to explicate where she has worked, and specifies what areas she has been involved in; therefore displaying to the reader that she is a highly valuable and knowledgable person in the field.