Updated: Sep 18, 2020
So you've heard of SEO and social media, but what is organic marketing and HOW is it used through these platforms?
In brief, organic marketing is getting views on your websites and socials through organic sources, as opposed to doing this artificially. Artificial marketing are concepts such as paid advertisements and paid links, which both do not occur naturally (💸as you have to pay big money to get them💸). You can read more about this here, an interesting blog from Disseminate Digital.
Now, lets get into the details. This blog is going to go through how, why and when of organic
marketing in both SEO and social media to ensure you get the full grasp of its importance within business marketing.
How do you use organic marketing I hear you ask? 💭
Well, you can read my blog post here on 7 tips to increase organic traffic to your website. But, I'm going to go into a little more detail here too. On your social media channels, you want to ensure that the content you are producing has all of the following:
🔶 Consistent Quality Content.
🔶 Internal and external backlinks.
🔶 Tags and hashtags.
Why would you want to do this? 💭
Why wouldn't you is the real question which we should be asking. By doing all the things listed above on your socials and on your websites, then you are going to have a successful marketing strategy.
In a digital world, having a good online presence is key. It will also boost your SEO greatly by ensuring that your platforms have visibility. As well as this, organic marketing builds your credibility and trustworthiness as, unlike other brands, your consumer base is through genuine relationship rather than paying out of your own pocket for views with paid advertisements.
When should you start doing this? 💭
Now now now! There is no time like the present, and why would you delay building and growing your SEO and social platforms? It's a no brainer, its basically free and extremely effective, so theres no reason why you can't start exploring organic marketing straight away. If you're new to the game, we have the guidance to get you through, read our post here all about evergreen marketing for organic website traffic.
So you know how, why and when you should use it, but lets dive a little deeper...
To make your SEO improve organically, there are a few things you can do. Understand customer demand and what people are searching for, you can then use these key words in your content. Build up external and internal back linking and really keep your blogging/content posting consistent, all these things combined will increase your visibility.
Here is another blog you can read to learn even more about SEO.
Social Media 📲
Optimise your social media usage, figure out when and where to post. You want to make sure you are posting the right kind of content to engage with your target audience, but also make sure its going to be seen. You also want to promote all your social platforms as well as interacting with your followers.
Here is another blog you can read to learn even more about social media and organic marketing.
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About The Author:
Courtney is an editor, copywriter and PR assistant for GuidedPR. She has 7 published articles in her universities newspaper, The Founder, about lifestyle. She has also created her own blogging website where she reviews books, music and lifestyle products as well as conducting interviews. She has a BA in English Literature from Royal Holloway and is starting a MA in News Journalism.
Find her on LinkedIn here.