Technology is a broad subject. People can get confused when looking to purchase new gadgets. During these moments of doubt, they will often turn to someone they trust i.e., influencers. Influencers create relationships, stories as well as build trust; which interests their audience. 🤝🤝
People do not buy goods and services, they buy relations, stories and magic – Seth Godin (Gates Foundation)
This is why influencers play such an important role in the tech world. Every day, there are hundreds of products released by tech companies. Influencers are the ones to review them, market them and highlight the pros and cons of these unfamiliar products. Tech influencers have the expertise, and the audience, to elevate and promote your products and services toward a more tech-savvy crowd.
Here is a list of influencers on platforms like Twitter, Instagram and YouTube that you can reach out to! 😎
Influencers can bring a boatload of credibility to tech startups. Read this article to learn how to build credibility for tech startups and the importance of influencers.
So what are we waiting for? Let's dive in, once you've read about all 10 influencers you can rate which one you think is the best!
Source: JLA Speaker
Graham Cluley is an expert in cybersecurity. A blogger, researcher, podcaster, and public speaker, Cluley regularly gives talks about computer security for tech giants and also participates in investigations regarding hacking groups. He regularly appears on TV and radio stations speaking about cybersecurity issues. He was named Twitter User Of The Year by Computer Weekly in 2009 and 2010. Cluley made his spot into the InfoSecurity Europe Hall of Fame in 2011. His Twitter handle is @gcluley. 🙂🙂
Source: Wikimedia Commons
Mike Butcher has been named as one of the most influential people in tech by The Daily Telegraph, The Evening Standard, and The Independent newspapers. He is currently the editor-at-large for Techcrunch. Butcher has been named one of the Top 100 Most Influential People In European Technology by Wired UK for 5 running years. He is considered a ‘Media Leader’ and is a regular broadcaster appearing on BBC News, Sky News, CNBC, Channel 4 and Bloomberg. His Twitter handle is @mikebutcher. 👍👍
GadgetsBoy, also known as Tomi, is a tech influencer on Instagram. With nearly 20k followers, this guy is one of the leading influencers in the technology sector. Tomi has previously been featured in the Sunday Times styling for clothing retail company Burton. His Instagram is filled with posts elaborating his deep love and understanding of innovative technology. He is a promoter for several brands like Oppo mobile UK, Huawei, Samsung etc. 💪💪
Visit this blog to learn how to reach out to influencers.
GadgetsJon is the Instagram handle of Jon Devo, a tech influencer. Devo’s Instagram profile is as mesmerizing as any tech influencer’s profile can get. He regularly posts pictures of new up-and-coming gadgets entering the market. He is also an avid photographer and updates his profile with shots taken from the latest phones models. Officially part of the GadgetsBoy brand, he creates his own content and catches the attention of all tech-savvy users in and out of London. ⭐⭐
Supersaf is a first-class tech influencer. His posts revolve around world-class phones, reviews, suggestions, selfies, and product shots. He has never failed to highlight latest trends to his audience. Supersaf creates valuable content on Instagram, as well as on YouTube. His Instagram follower count is over 300k and runs one of the UK’s largest tech channels, SuperSaf TV, on YouTube. He has access to top tech innovations and has affiliations and partnerships with all major tech brands out there. 👍👍
Arun Maini is the UK’s largest Tech YouTuber, successfully running the channel Mrwhosetheboss. His Instagram account has touched nearly 600k followers, and his YouTube channel has more than 4 million subscribers, with primarily product-focused content; covering events, product launches, and other insightful information on a wide variety of tech gadgets. His Instagram profile is immaculate, with story highlights divided into sections; namely YouTube, Lifestyle and Unboxings. His new product unboxings are widely famous among his audience. 🤴🤴
Read this blog to know influencer marketing practices every tech startup should know.
Matthew Julius Taylor is a British YouTuber who runs the channel Techmoan which boasts around 1 million subscribers and a collective view count exceeding 200M. Techmoan is the UK's most popular tech channel that doesn’t involve smartphones at all. The channel’s prime focus is on old technologies, product details and history. Taylor also writes blogs about consumer reviews for many tech products. His work has been featured by The Daily Telegraph and Gizmodo. ✨✨
Source: Influencer Matchmaker
ZONEofTECH is a YouTube channel run by a YouTuber named Daniel, a computer scientist and computer systems engineer. His channel, ZONEofTECH, has crossed 1 million subscribers which has made Daniel one of the UK’s top tech influencers. On his channel, he posts videos on topics like in-depth reviews of mobile phones, innovative features and comparisons. He serves his audience as a tech consultant and analyst. He has a strong influence in the UK tech community. 💪💪
Visit this blog to learn to make an excellent YouTube channel.
The Tech Chap
YouTuber Tom Honeyands came up the channel The Tech Chap, on which he posts videos about the latest tablets, laptops, smartphones and insightful analyses about latest tech gadgets. He is regarded as a tech guru and enlightens his audience by posting the latest news, guides, tips and comparisons. He is extremely knowledgeable about all tech innovations; which makes him a chief influencer in the community. His YouTube channel has 800k subscribers.
So get ready to find the latest and greatest content from The Tech Chap. 🙂🙂
Source: The Amp Hour Electronics
If you want to learn about self-designed innovations and tech DIYs, meet James Bruton. Bruton runs a self-titled YouTube channel having more than 800k subscribers. His channel is famous for the latest tech DIYs, innovations and designs such as Iron Man and Hulkbuster armour and Star Wars droids. Bruton is highly popular among the tech-savvy audience who are interested in the latest innovations and designs. I suggest that every tech startup should follow Bruton to keep informed about the potential technology has. ⭐⭐
All of these influencers are from different platforms i.e., Instagram, Twitter and YouTube. They are highly followed, respected and popular among the young tech geeks. Tech startups always consider partnering with them to gain credibility and become more visible.
However, with good influencers, you also need effective social media monitoring tools. These tools can help you manage your social media to your advantage. Why not visit our blog on effective social media monitoring tools for tech entrepreneurs! 🙂🙂
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About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.