Updated: Aug 23, 2020
Content marketing can be confusing to get your head around. That’s why we’ve condensed all of our best content marketing tips into one neat, compact blog post. Keep reading to become a content marketing guru!🤩🤩
ONLY PUBLISH YOUR BEST CONTENT
The guys at Wordstream put this in their list of top tips for content marketing, and we couldn’t agree with them more. Publishing good content is one of the most important aspects of content marketing, and it’s only by publishing your best content that you will stand out from the ever-growing crowd. It’s better to post good quality content rather than masses of subpar content. Trust us!
UNDERSTAND YOUR AUDIENCE
Fifty Five and Five make it clear that understanding your audience is essential to developing a successful content marketing strategy. Use a tool such as Google Analytics to get an understanding of who your audience is, and once you understand that, apply it to any content you produce – your content should be targeted directly towards your ideal customer.💁🏻♀️💁🏻♀️
Read our step-by-step guide to developing a successful content marketing strategy here.
PLACE YOUR PRODUCTS IN A PRACTICAL CONTEXT
This is one of Content Marketing Institute’s top ways of deepening your customer engagement. By placing your products or services in a practical context, and using your content to create user hacks and shortcuts, you’re automatically increasing your engagement, as it makes people more interested in what you’re offering if they can see how they would be able to use it.
KNOW YOUR GOALS AND STICK TO THEM
SEO Hacker tells us that knowing your goals is a gateway into the creation of a successful content marketing campaign. Before starting a new campaign, make sure your goals for that campaign are clearly outlined, and stick to those goals along the way. Develop a way of checking up on how well you’re doing with achieving your goals, perhaps by breaking each goal down into smaller tasks, as this allows you to monitor your progress and adapt your strategy based on how well your content is performing.📊📊
Read up on our 5 content marketing ideas for business owners here.
MAKE SURE YOUR CONTENT HAS VALUE
Taboola considers this to be one of the most critical things a marketer can do in order to develop a successful content marketing strategy. Brands that create content with no value do not generally have great success, as the customer can see straight through content when it’s clear that it has been produced with no real purpose behind it. That’s why it’s so important to make sure that every piece of content you put out is well though out and that it is valuable to the customer.
NOT ALL CONTENT HAS TO TELL A STORY
A common misconception with content marketing is that every single piece of content has to tell a story. That’s not entirely true. Through a large part of content marketing is based around the principle of storytelling, there are also times where a simple, straightforward blog post does the job just as well as a piece of content with a story behind it would. Know when it is appropriate to tell a story, and when it’s alright to just create something straightforward.👍🏼👍🏼
Find out about 4 ways to find great content marketing ideas here.
INCLUDE SPECIFIC KEYWORDS WITHIN YOUR CONTENT
Good content marketers understand the importance of SEO. That’s why to have success within content marketing, it’s absolutely crucial to make sure your content is including keywords that link back to your business. Don’t put in so many keywords that the content becomes unnatural, but do be sure to include at least one or two keywords in your content, whenever you can.
MAKE SURE YOUR CONTENT FITS IN WITH YOUR BRAND’S VOICE
Be sure that all your content, across the board, is reflective of your brand’s voice and personality. If your content isn’t accurately representing your brand then it will be difficult for a customer to establish a link between content and brand, meaning your content may end up not having the desired effect.
About the author
Lola is a copywriter and journalist trainee who has written on topics ranging from travel to marketing. She recently graduated with a First Class Honours degree in Hispanic Studies, and is going on to study a Masters in International Journalism. Lola speaks 4 languages and has lived in 4 countries. Her personal travel and lifestyle blog has over 6,000 all-time views.
Find Lola on LinkedIn here.