Updated: Jul 24, 2020
PR and marketing work best when they are working in unison, according to Glean Info. So it is important to understand how public relations can help support your marketing campaigns, as who wouldn’t want to make their company the most successful it can be?💁🏻♀️💁🏻♀️
Forbes says PR should be a part of any growing brand’s media toolkit. Want to find out how one can support the other? Then you best keep reading this post!🤓🤓
REACHING YOUR TARGET AUDIENCE
In their article on public relations supporting marketing, Radioactive Public Relations say that marketing is all about reaching a certain audience with your brand’s message, and they’re not wrong. So how can public relations support marketing in this sense? PR is a great way of communicating with your target audience, and that communication can lead to the establishment of strong, trusting relationships. Marketing departments can use those relationships to market their message to the people they want to see it. See how that works?💡💡
Read our post on 5 tools small businesses should be using for better content marketing here.
RAISING AWARENESS OF YOUR BRAND
As Walker Sands says, an effective public relations strategy helps people become aware of your existence, which is essential if you want to successfully market your brand. Public relations not only establishes relationships with potential clients, it also helps you to build up a general awareness of your brand, which links back to the first point, as this will be essential in helping you to reach your target audience with your marketing campaign.
IMPROVING THE CREDIBILITY OF YOUR BRAND
Credibility is important for any business, and public relations can help you build that. By getting your brand featured by major media outlets or influencers, public relations strengthens your credibility. This is important for marketing as people will be more likely to pay attention to your marketing campaigns if they know you are a credible company.📈📈
Fin out about the 7 digital marketing tools that will help you raise your credibility in this post.
TrizCom Public Relations tell us that public relations can help attract potential investors to your brand, something which is particularly important when a business is in its infancy. A good PR strategy can help you to generate positive media coverage around your brand, which in turn strengthens the brand’s credibility and increases your chances of having a successful marketing campaign. See, it all intertwines!🌟🌟
Well-delivered PR campaigns are essential for establishing your brand, which helps to attract potential funding and partnerships, so it’s important to get it right.
AMPLIFYING MARKETING STRATEGIES AND CAMPAIGNS
Public relations is a good tool to amplify your marketing strategies and campaigns. For example, if a brand’s marketing campaign says that they have the best breakfast food, the public relations function would be to create a creative campaign around this. So, the PR agent could create a campaign about the rise in people going out for breakfast, and then directly link it back to the brand they are promoting. They can then track the interest in this campaign and feed it back to the marketing department who can then use this information to increase the success of their marketing strategy.
Read our top 10 email marketing tips for entrepreneurs here.
DEVELOPING INTEGRATED CAMPAIGNS
Public relations can be really handy in using data they have used to secure media coverage to support lead generation and paid marketing campaigns. Say they have data taken from a survey which they originally used to secure media coverage for a brand, they can later repurpose this data for content marketing such as paid lead generation.💵💵
It is important not to disregard PR in your marketing strategy, as it’s clear that it can be an incredibly useful tool in supporting your marketing campaigns. Use it to its full potential, and combine it with your marketing efforts, and you’ll be well on the way to having a successful brand!
About the author
Lola is a copywriter and journalist trainee who has written on topics ranging from travel to marketing. She recently graduated with a First Class Honours degree in Hispanic Studies, and is going on to study a Masters in International Journalism. Lola speaks 4 languages and has lived in 4 countries. Her personal travel and lifestyle blog has over 6,000 all-time views.
Find Lola on LinkedIn here.