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How Do I Create a Good LinkedIn Profile?


Did you know that Linkedin has 690 million users in 200 countries and regions around the world?

With so many users and being available in 24 languages, you'd think that it'd easy to find clients on Linkedin, right?

The thing is, not many people know how to set up their LinkedIn profile properly and end up missing opportunities: jobs, sales, promotions, etc...

Linkedin and their members around the world. Image from the Linkedin website.

For many people, setting up their profiles is something that makes them lose sleep - but, you guessed it, that wasn't the case for me!!! - so if you don't want to lose sleep over your LinkedIn profile, here are some tips for you to shine bright like a diamond - as Rihanna would say :)

(I did search for Rihanna on Linkedin but could only find her here.





1 - Linkedin Profile Photo

Since I started working in PR almost 3 years ago today (I was a marketer before), I started paying more and more attention to photos because these are what journalists see. It baffles me that people don't understand the power of a good image and how it can portray your professionalism. Since we're not talking about Tinder or Facebook, let's make sure we show the right picture on Linkedin profile.

Do you remember when Dolly Parton showed the right pictures to the right channels? If you don't remember, check this out:

You get the idea right?

So, let me show you some photos that work:


Needless to say, Richard's photo is professional, and it's not showy. It shows he is a thinker.

Your photo also shows your personality, so if a posing photo is not you, find your way to show your personality.


Too vain to show my Linkedin profile photo? Maybe, but I thought I'd share that I am using my brand colours, I used a professional photographer and we did in my office - so you don't need to do in studio to have a professionally taken photo! #nofilter


How could I choose bad photos without embarrassing or making people feel bad?

Well, it was not too difficult to find someone who had the image below as her profile photo:

I won't' link the photo to the profile because the only thing I have to say is NO - do not use a photo like this on Linkedin. No matter what you do. DON'T!


In the know:


  • Minimum image size: 300 (w) x 300 (h) pixels

  • Recommended image size: 300 (w) x 300 (h) pixels



2 - A killer banner image

Banners are a great way to show you a bit more about you. Either your work or creativity, you can bring a bit more of your personality with an image.


Carol shows off her creativity by showing that she clearly does public speaking and she runs two businesses We Get Digital and Women on the Web.



While Lara decided to show her TED talk in her banner - pretty slick, huh?

We're very proud to share that Lara was a member of High Profile Club for a year and we introduced her to the TED team.

You can also see that both Carol and Lara use professional portrait photos on their profiles.

It seems that people who invest in their professional photos, also invest in their banners to make their profiles stand out professionally.



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#justsaying #nocomments



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