• Courtney McLaven

How Content Marketing Can Help Build a Brand Identity

Updated: Sep 18



Content marketing is a great way to promote your business, one of the benefits is that it can be used to emphasise and increase brand identity. To reap the benefits of building this, you need to first define your brand identity. What is your vision? How about your key values? Your voice? Read more about this here, Copypress wrote a brilliant blog on this topic.


Once you've got these planned out, you're ready to use the following tips and tricks on content marketing to further build upon your brand identity.


1. Showcasing Expertise 👩🏾‍🏫👨🏻‍🔬👩🏼‍🔧

No matter what field you are in, one of the most important things to do within your content marketing is to showcase your expertise. Within your content marketing, you want to show why your business is the one for the job, and showing that you are a professional within the industry is a brilliant way to do this. People are more willing to use a businesses services if they know the person behind the screen has experience/is an expert.



2.Building Authority

Once you've showcased your expertise, you can then assert your dominance in the field of your business. You can go one step further to achieve this within your marketing strategy. Show that you work with other industry professionals, really build the clarity of your professionalism and expertise. By doing this, you're showing that you are a confident business owner, and confidence boosts your credibility.


3.Improving SEO 💻

SEO (search engine optimisation) is something else which will be positively impacted by content marketing. If done successfully, your websites/social media platforms will gain a lot of traffic, which boosts SEO. A boosted SEO means more views and more views means more potential business.


4.Conversations 🗣

Starting conversations with your audience through content marketing is a great way to engage. If you are able to connect with readers, you are able to make things more personable, as well as knowing what content works best with your target market. It is important to get to know what they want and where they spend their time, and by starting conversations you can do just that. You can also read our other blog post, 4 Ways To Reach Your Target Audience for more advice on how to do this. You can use your social media platforms to do this, for example a good idea would be using the stories on Instagram where you can insert polls and questions for followers to answer. It's a very effective way to build connections.




5.Being Trusted 🤝

Trust is an important thing to build in all aspects of life, and even more so in buisness. Effective and successful content marketing will reassure your audience that your brand is a trustworthy one, and that you are able to provide a service that they have confidence in. When this is achieved, your audience will be able to feel as though your products and services are reliable, and thus you are able to build new customers as well as maintaining a good relationship with existing ones. You can read more about trust on this great blog post written over on The Next Scoop.


A great post to read which offers step by step advice on branding with content media can be found here, from Social Media Today.






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About The Author:

Courtney is an editor, copywriter and PR assistant for GuidedPR. She has 7 published articles in her universities newspaper, The Founder, about lifestyle. She has also created her own blogging website where she reviews books, music and lifestyle products as well as conducting interviews. She has a BA in English Literature from Royal Holloway and is starting a MA in News Journalism.

Find her on LinkedIn here.

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