Updated: Sep 18, 2020
Website traffic is the key to getting noticed and to build a recognisable brand. This can be done through paid advertisements, but that can work out to be rather pricey. This blog will talk you through 7 steps to increase your traffic organically, without the need to dish out the cash. 💸
🚗 So, lets learn about website traffic! 🚗
Here is another blog you can read to gain more insight into this topic.
1. Consistent Quality Content 📲
First things first, your website content needs to be both consistent and to a high quality. We have another post which discusses the top tips for successful content marketing, read that here for more advice. Once you've figured out the best way to market your content and have strategies in place, keep the posts coming regulating to keep your audience engaged and keep the content high quality to maintain your readership.
2. Internal Links 🔗
This is something which is really simple, yet really effective. When posting blogs/posts on your website, link in previous works you have published to create a backlink. By doing this, you are creating internal traffic. Your audience will be directed around your site, reading multiple works and increasing your views. By adding the backlinks to do this, you are quite literally telling them to read more of your works and if it is engaging enough, they will read more.
3. Build Up External Backlinks
Following on from back linking your own work, you should also link other blog posts from websites who are discussing similar topics. Once you've done this, you can then contact the link you placed and let them know, and ask them to place a link to your post in theirs. Once you begin these link exchanges, you can build more traffic as even if your post isn't the first a reader comes across, you are on other pages and are still visible 👀.
4. Use Data Tracking 💻
Using tools such as Google Analytics can be vital. They tell you where your traffic comes from, what time you have the most traffic and on which days. When you know this data, you can tailor your posting to suit the audience and thus gain optimum traffic. For example, if Google Analytics works out heavy traffic comes from an Instagram post at 6pm on a Sunday, you know to make sure you get a post done at that time, on that day and on that platform.
5. Socials Socials Socials
Social media can make or break a successful marketing strategy. If you aren't on social media platforms, you should get on there. In a modern world, social media isn't just used in personal life, but now heavily influences business marketing. Posting your websites on Instagram, LinkedIn and Facebook will massively impact your traffic 🚗.
6. Partnerships 🤝
Creating B2B partnerships on your website will not only increase traffic and views, but also your credibility. If you host guest writers and have them create content for you, it is extremely likely that this will be shared on their sites and social media channels, meaning their audience will also view your website, potentially creating more clients/customers. It is a great way to build your target market. It also shows that, if other professionals are endorsing your site, you are a credible source of information/service.
7. Tags To Increase SEO #️⃣
Using tags on blog posts are a brilliant way to increase your SEO. If you write a post, tag relevant topics so when people search them, your content appears. For example, the tags I would use for this post would be "content marketing", "social media" and "traffic for businesses". This works on social media too, using hashtags increases the visibility of posts on feeds. This blog post on Articulate gives 11 SEO tips for increasing website traffic, read it here.
Want more tips? Read this blog post on Wordstream, they offer 25 tips and tricks for increasing website traffic.
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About The Author:
Courtney is an editor, copywriter and PR assistant for GuidedPR. She has 7 published articles in her universities newspaper, The Founder, about lifestyle. She has also created her own blogging website where she reviews books, music and lifestyle products as well as conducting interviews. She has a BA in English Literature from Royal Holloway and is starting a MA in News Journalism.
Find her on LinkedIn here.