Updated: Jul 31, 2020
Brands that ignore social media…..will die. It’s that simple – Jeff Ragovin (Buddy Media Co-founder and Chief Strategy Officer)
Social media is a modern masterpiece of marketing. Brands are revitalizing the way social media can be used this modern day. However, as beneficial as it seems, there are many brands and startups struggling to use this gem.⭐️⭐️
The burning question is “How”. How are you going to reap all the benefits that social media offers? For that, you need a marketing strategy. Without any strategy, you are gambling. Obvious right? But how will you create one? Well, the answer to your question lies in these seven steps.
So what are we waiting for? Let me present to you the seven steps to create an effective social media marketing plan. 🙂🙂
Audit your current presence
Let’s assume that you are in a jungle. To navigate yourself out of the jungle, you have a map with you. Now, would be able to really get out of the jungle without knowing where you are? Not really, right? 🤔🤔
This is exactly the same case for coming up with a social media marketing strategy. You need to analyze your current position. What networks are you currently active on, how effective are they, which one is bringing the most value, and how much resources you have.
In short, in order to go where you want to, you need to take a look at where you.
Know your audience
Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves – Steve Jobs
Your marketing strategy should always target the needs of the customers. And to understand the needs of your clients, you need to know them better than anyone. Each and every small detail would be helpful. ✌️✌️
Know their age, location, what do they do, their income, their problems, solutions, and their perception. For example – for tech entrepreneurs, it is vital to understand that if his/her customers are laggards or early adopters. By knowing this, it becomes very easy for a tech entrepreneur to design the marketing strategy.
Choose your social networks
After knowing your audience, you have to choose which social media platforms you want to maintain your presence.
Decide where your customers hang out the most? Which platform do they trust? How much time does each one need? Which platform is comfortable for your target audience? Which one has the favourable demographics? I would advise you to carefully analyze the advantages and disadvantages of each social media tool and then match it with your customers’ needs. ✅✅
Remember, you don’t have to be on all of them – just the ones that matter to you and your
Find your marketing voice and tone
This is where you define your mission statement. For a successful marketing plan, you need to say elucidate your goals behind your marketing efforts. This should reflect your brand identity. 🤴🤴
Still confused about it? Let me make it a bit clear. Think of your brand as a person. What kind of personality he/she would have? What kind of relationship would he/she have with the customers? Describe some adjectives for him/her. By doing this exercise, you will develop a brand image for your brand. Based on this, develop your mission statement.
Creating a mission is important. It tells your customers what they can expect from you. You have to post content based on your mission statement. Just by looking at your social media, customers would get an idea of your brand. 💪💪
In long run, it would become your voice. You need to cultivate a voice that delights your customers.
Identify success metrics
If it cannot be measured, it cannot be managed – Peter Drucker
Let’s say you have created a wonderful marketing strategy. But wait. How are you going to know that? Yes, that’s right. You have to pre-define some success metrics. Now, this is where it gets difficult. Measuring your success can be a headache. 😨😨
Some metrics to consider measuring are engagement, conversion rate, time spent on website, likes, shares, feedback, and brand mentions. Pre-defining some success metrics is important to measure your efforts.
Pick your posting strategy
This is the most important part of your content marketing strategy. If you get this single step right, you would have got 50% of your strategy right. Therefore, read carefully. 👀👀
Answer this question. What should you be posting? Videos, short videos, images, links, quotes, or a mix of all? Decide it according to your resources and your audiences’ needs. This is vital because different platforms receive different level engagements for distinct types of posts.
Then consider how often you’d be posting. It is vital to post the right content, on the right platform, at the right time. When, why, where, what, and how – all these questions must be considered. Timing is everything! ✨✨
Track, Analyze, Optimize
Congratulations! By this point, you have completed 90% of your marketing strategy. All that it’s left is analyzing your efforts. See how superior your strategy was. Was it successful or not? If yes, then see what made your strategy superior. If not, then look at what improvements are needed. This is more of a reflecting task. ✍️✍️
Measuring your efforts is important. Without it, you are like a businessman who is running his business but doesn’t know how much he earns. It’s like you’re driving a car but don’t know how far you’ve come. If you analyze your strategy, you will find your strengths and your weaknesses. 🏆🏆
Coming up with a strong and powerful social media marketing strategy can be far-reaching.
To successfully manage your social media marketing, a media management tool is highly recommended.
Read this blog to learn Top 5 Media Monitoring Tools For Tech Entrepreneurs.