Social media has been the largest disruptor in the world of marketing. Today, almost every brand aims to build relationships with their audience, rather than using social media as just a platform to sell their product.
Running a successful brand constantly involves creativity in social media. Create content that is unique and provides styles that captivate and engage your audience!
This is because almost everyone is on social media. Most brands are overexploiting ads on social media and users are overwhelmed and tired of seeing constant ads on their pages.
Now you know that you depend on creativity on social media to survive, we list seven creative ways to improve your social media engagement.
Build a community
According to Wikipedia, community marketing is a strategy to engage with an audience in an active, non-intrusive manner which aids conversations with the customers too.
Being part of social media communities will help you:
✅ Promote your startup
✅ Receive market feedback
✅ Interact with industry influencers
✅ Perceive the needs of existing customers
A great example of a social media community is Facebook groups, where users can join the group and post their thoughts on a wall, and interact through discussion threads.
These groups and pages offer businesses and organizations different ways of reaching their audience.
Once you have the group running, find ways to provide value to those who engage with your brand.
Post about current events
Keeping up with what is going on in the world will never let you down. Use the recent pop scandal to your advantage, or post about favourite summer holiday destinations. Whatever it is, join in trending events to stay in tune with current events and stay in the minds of your target audience.
You can ride the wave and get a bit of action, even if you did not start it.
Ask creative questions
The best way to engage a conversation is by asking a question. It is important to note that the secret lies not in the question, but in the way you deliver it to your audience. Questions like “What’s your name?” or “What’s your email?” probably won't work.
Angie Gensler states out several types of questions to ask on social media:
❔ What if...?
❔ If you could...?
❔ This or that?
❔ What's your favourite...?
❔ Would you rather...?
Social media is about being social, so ask questions to help increase engagement through more likes and comments.
Look for a bigger cause to support
When it comes to emotional content, we can all agree with the fact that it is more effective than something that is just rational and factual. A social cause is the ultimate emotional incentive.
Your users might be more interested in promoting your brand if you have a bigger message to share. Mentioning a cause and building up an association helps the common good and at the same time promotes your brand. Kill two birds with one stone! 🐦🎯
But make sure you are fighting for something you care about! Users can smell falseness easily.
Connect with influencers
Influencer marketing can also help you reach a wider audience and garner significant recognition.
In a report by BigCommerce, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.
The voice of a social media influencer is extremely powerful. Taking this further, if they were to endorse or review your product on their official account, you will have a golden opportunity to achieve a significant boost. So, start connecting with them.
Create shareable content
Creating shareable content could be the biggest secret to a social media strategy that drives social traffic and brand awareness. People get to share your content on their social media.
When people share your content, they introduce it to others who also might never have heard of the brand. That brings greater awareness to the brand.
According to Bean Content, there are some guidelines to follow:
👀 Sharing is caring. If you want your content to be shared, then start sharing other people’s content that you think is relevant to your audience.
👀 Name drop, just a little. Referencing other industry influencers’ or companies can help get your name out there.
👀 Enthral your audience. Create content that will make your audience define themselves as individuals.
👀 Join like-minded communities!
👀 Make it easy. Is the content useful? Entertaining? Something they identify with? Or does it make them look cool?
Use Virtual Reality
VR is clearly making life easier for both marketers and consumers. You can create a buzz on the internet by creating a Virtual Reality for your product and show what you're offering to your audience.
It can help consumers to make more informed decisions and add a more immersive and exhilarating dimension to the experience, compared to traditional print and video story-telling.
To sum up 🕴️
There are a lot of ways to make people take action on your social media profiles. The more creative you are, the better your engagement will be. Remember to ask your audience questions whenever all the time!
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
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About the Author
Peter is a Spanish Marketing Intern at Profile High Club. He studies a BA in Business Management with Marketing at London South Bank University. He is passionate about travelling, and loves learning and discovering new things. Peter, having grown up in Spain, can speak 2 languages fluently, and hopes to improve his French very soon.
Find Peter on LinkedIn.