If you're like other marketers and business owners, you already know the value of social media these days. The importance of social media for startups cannot be underestimated. It's no longer something that can be done on a whim because more than 50% of the global population is using social media.
With this in mind, we’ve put together 5 ways to organically increase your start-up's visibility on social media.
Engage With Your Followers
Audience engagement is the backbone of building brand visibility.
I'm not trying to sound like someone's dad here, but in life, building relationships is key.
Although you probably want to gain as many followers as possible, it is very important to develop strong relationships with your customers. You can ensure happy customers and positive word-of-mouth.
To engage with your customers, you can, for example, post a general open-ended question that will make them want to answer.
Or, by simply taking a couple of seconds to thank them for any feedback they leave about how great they think you are on their social media account.
Hashtags enhance users’ ability to find your posts on social media. Hashtags will make your company seem relevant and up to date about what’s going on right now. They will increase organic referrals as users are searching for that specific hashtag.
However, you shouldn’t add irrelevant hashtags to your posts just because they are popular. It might confuse your audience.
There are hashtags generators that will help you find hashtags related to your content in case you run out of hashtag ideas.
But it's not recommended to overuse them, as it will make your post too busy and make your company seem desperate.
Host a Giveaway
Online giveaways are a great opportunity to engage with your followers while drastically developing your brand visibility.
The key to attracting more users is creating rules for a chance to enter a prize. For instance, you could have subscribers tag three of their friends and share your post.
This will skyrocket your brand visibility. Before long, you could end up with thousands of new followers.
Keyword research will help you find more popular specific terms and show you what people are actually searching for.
Maybe your keywords are too general and it's causing you to not reach your audience on social networks. For example, if you are advertising about shoes, try adding words to outline your expertise like...
"new white Nike shoes"
"back to the future shoes"
You could use a keyword research tool to find keyword ideas to step up your keyword research game.
Be Regular and Consistent
Brand consistency is very important for a successful social media presence. Medium Ingressive details out 4 steps on how to build consistency.
Coca-Cola, for example, uses mostly red in their posts, which makes them stand out from other brands.
Social media platforms are very visual. It is important to create a well-branded page to ensure that your audience is able to recognize it quickly and easily whenever they see it. A consistent brand is often viewed as a more dependable brand. Therefore, customers will want to buy from you.
Further, whatever social media strategy you choose, it's wise to stick with it as long as it works.
Back to you: Social media takes time, just because you are present, doesn’t mean your target audience will see you.
We hope these 5 social media tips can increase your social media visibility, and make it easier for your target audience to find your content.
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About the Author
Peter is a Spanish Marketing Intern at Profile High Club. He studies a BA in Business Management with Marketing at London South Bank University. He is passionate about traveling, and loves learning and discovering new things. Peter, having grown up in Spain, can speak 2 languages fluently, and hopes to improve his French very soon.
Find Peter on LinkedIn.