Social media is an extremely powerful weapon in our modern world. If used correctly, it can deliver victorious results for businesses.
To utilise the immense potential of social media, businesses need to know how to use the platforms effectively; obvious, right? Even knowing the priceless value of these tools, businesses and professionals often fail to harness this power and suffer with problems, risks and closures. 🤷♂️
Social media helps businesses and professionals to convey their mission and vision to the wider audience. This increases their reputation and helps them to start gaining trust among their target audience. People always come to those that they trust the most.
Read this article to learn some effective tricks to win your client's trust.
Most people will think that having a social media business account is enough. But believe me, just having an account won't make the cut.
This is why you, as a service or product provider, need to create a reputation within your customer's minds that you - and only you - are able to provide them with the best service. If you are successful in doing this, they will never look to move to your competitors. 💪💪
👩💻👩💻 This type of trust and reputation is only built when you engage with your customers through social media channels. Social media engagement is absolutely necessary to thrive in the corporate world.
Here are 5 ways to boost your social media engagement and gain a firm reputation among the public.
Post Valuable Content
If you wish to get the utmost views for your social media profiles, you will need to show people what they want to see. Unless you are Dynamo, you won't be able to just take a quick peek into their minds and read their expectations, right?
So, the solution to this issue is to ensure that you know your customers better than anyone. 😎
Visit this post if you wish to learn to create perfect audience analysis.
It is important to spend some time immersing yourself into your customers’ needs, desires and pain points. Keeping in mind their needs and wants, you can post blogs, videos, podcasts, case studies and the latest news that is relevant to them. ✍️✍️
By publishing engaging content, your customers will be compelled to keep in touch with you. This will definitely help to ensure timely returns and further boost engagement on social media.
Interact With Customers
When you start posting valuable content, people will start to comment, like, repost, review and ask queries.
🗣️🗣️ You need to make sure that you are not only reading your customer's comments but also answering them - even if they have had negative experiences.
By doing this, you are showing them how important they are as customers to you. Having social media monitoring tools can significantly ease your job.
They will start considering you and your social media pages as a reliable platform where they can get in touch with you. This can help to amplify your reputation as a trusted person who they will prefer to get in business with. ⭐⭐
As you are a health professional, always ask for reviews and feedback. This has double benefits – one, you’ll encourage people to post their honest opinions about your service and two, you achieve a reputation of someone who truly cares about their clients.
Try to network and engage with professionals within your industry to promote you to their audience - in return for you doing the same. In simpler terms, if you are a nutritionist, you can collaborate with, for example, a fitness trainer! 🏃🏃
This way, both of you will mutually benefit and find some potential clients from each other’s target market. Engaging with other professionals can also encourage people to visit your social media account more often.
To increase engagement towards your social media account, reaching out to well-known influencers can prove to be fruitful. Investing in influencers guarantees wider visibility and creates greater chances of people considering your brand. Under the influence of such well-known figures, your social media profile visits are likely to skyrocket! 📈📈
Visit this guide by SocialPilot to learn more about social media influencing.
Runing Contests and Providing Incentives
✅ Coming up with competitions and contests is a great way to invite your customers to your social media channels with open arms. There are many contests that health professionals can come up with to keep more and more people engaged on their platform. Visit this blog to learn about some in-depth ideas about giveaway contests.
For instance, fitness professionals can come up with a six-pack abs challenge, requiring people to post a photo of their abs and tagging you in their post. Put a reward on the first position and see how many people start coming to your social media profiles! Coming up with these types of contests connects you with your audience and makes your brand more memorable. 🤩🤩
🤑 Also, you might want to think about incentivising regular clients with certain schemes and discounts to appreciate their loyalty.
Create Free Channels
✨✨ Health professionals enjoy a good reputation due to health being a priority in our everyday lives. You need to start showing love and care towards your audience in order to gain credibility. For instance, offering free advice and tips on fatal issues like fighting cancer, prevention of STDs, or even battling COVID-19 during recent times.
Donating medicine to homeless people, offering Q&A sessions to students, or finding any problems in society that you can contribute to will definitely be recognised. 👍👍
All this can be done via social media channels and will encourage people to voice their opinions, which will heavily boost your engagement on social media. 📊📊
Social media is increasingly becoming the most straight forward form of contact for your brand. If you want to get people to actively engage with your social media platforms, it is only appropriate that you produce the content that they would love to see.
After this, by using the golden strategies of interacting with them, building their trust, providing valuable incentives and showing them that you value society and contribute to it - you are guaranteed to boost engagement for your social media channels.
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
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About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.