Updated: Sep 18, 2020
Neil Patel stresses the importance of having a successful organic traffic pipeline for your business. He says that according to Search Engine Journal, 70% of the links search engine users click on are organic. It’s clear that it’s important to build a successful organic traffic pipeline, but we know that may be a daunting prospect, which is why we’ve created this easy-to-follow guide to doing exactly that.‼️
STEP ONE: IDENTIFY USER QUESTIONS WHICH YOU CAN USE AS KEYWORDS
Zeal Digital tell us that first step to building a successful organic traffic pipeline is to identify user questions which can be used to help you mould the keywords you will be using in your content. Luckily, it’s remarkably simple to do this. Firstly, ask an SEO expert to visit a platform like Quora and identify some user questions which relate to your business niche. Then, use those questions to decide on a few keywords for you to use in your content. Using those keywords will improve your SEO, meaning your organic traffic should also grow.
Read our post on improving your blog’s SEO here.
STEP TWO: RESEARCH YOUR COMPETITORS
Exposure Ninja list this as one of their most important steps for building a successful organic traffic pipeline. By researching your competitors, you can identify what it is that makes their website and content more appealing than yours, and then apply your findings to your own website. Is their website more visually appealing than yours? Are their keywords more effective? Work it out and use it to your advantage. It’s also worth checking the age of your competitors’ website, as older websites automatically have more authority, meaning they rank higher in search engines too.💻💻
STEP THREE: MAKE SURE YOUR COPY IS OF A HIGH QUALITY
According to Digital Marketing Institute, high quality copy is a winner when it comes to building a successful organic traffic pipeline. People prefer to read good quality writing, which means if your copy is of a high quality, your organic traffic will start to grow. In order to work for search engines, your copy needs to be of good quality, and it must contain strong anchor text and clearly defined headlines. Good copy should also incorporate keywords in a natural manner that doesn’t feel forced or over the top.
Read our post on 7 ways to increase organic traffic to your website here.
STEP FOUR: PUBLISH CONTENT REGULARLY
Adela Belin says that regular posting of content is key to building a successful organic traffic pipeline. Essentially, consistency is key. A good way of ensuring that you can do this is to create a realistic publishing schedule which will be easy to stick to in the long term. By doing so, you’ll know when you need to post what, and it will help you to keep your business organised. It will also help you to climb up the search engine rankings, as regular, good quality content is something Google look for when it comes to SEO.📈📈
STEP FIVE: BUILD AN EMAIL LIST
According to Oberlo, there are over 3.7 billion email accounts in the world. This figure shows exactly how important it is to use email to market your business successfully, and it’s actually a great way to drive organic traffic to your website. You can start building an email list by adding an opt-in form to your website. Email lists are a fantastic means of keeping in touch with your audience, and it means they are reminded of your business every time an email is sent out, which will really help to grow your organic traffic.
Read our post on how to increase organic traffic with evergreen content here.
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About the author
Lola is a copywriter and journalist trainee who has written on topics ranging from travel to marketing. She recently graduated with a First Class Honours degree in Hispanic Studies, and is going on to study a Masters in International Journalism. Lola speaks 4 languages and has lived in 4 countries. Her personal travel and lifestyle blog has over 6,000 all-time views.
Find Lola on LinkedIn here.