5 Content Marketing Ideas For Business Owners

As a business owner, it is important to make sure your product/service reaches your target audience, and content marketing is a great place to start.

Content marketing is the creation and sharing of online material through various platforms in the hopes of stimulating interest in a company’s product or service. However, this isn’t the explicit promotion of a brand, and although it is often confused with blogging, there are many methods of content marketing.💭

Unlike blogging, content marketing involves a large-scale campaign, as opposed to a singular piece of written content. According to Media Vision, ‘Blogging aims to showcase a brand’s personality, while Content Marketing aims to create demand through useful information.'

However, the continuous production of free content associated with your brand, such as starting a blog to create this demand, can be considered a form of content marketing.🤯

Here are 5 other content marketing ideas for business owners:

1️) Partner with an influencer or celebrity 👉

Ambassadorships, partnerships, affiliate linking, etc. are all ways to use social media and the individuals who are prominent on a platform in combination with marketing for your business. Working with influencers or celebrities has been proven to successfully market products and services by using their established image to promote your company.👏

For more on using social media to boost your company’s image, take a look at our blog detailing how PR and social media work together.

2️) Email newsletters 👉

You may think of email marketing and instantly make a connection to the spam or junk folder. And in some cases, this is true. But a newsletter allows for far more content than the promotion of your own product/service alone. 📬

Take the New York Times, for instance. They offer a whole catalogue of newsletters you can sign up to receive on different schedules, specifically tailored to the content you’re interested in.

3️) Video Campaigning 👉

Whether this is through TV advertisements or on a smaller scale on platforms such as YouTube, video marketing allows for clear, targeted, and unique content. This is particularly effective if your business offers a service that might not be easily explained in a newsletter or written format.

One specific type of video marketing is a webinar. This is a live online event that is interactive and perfect for giving talks and lessons.

Using video is something we have tried and tested for you, so why not start by giving one of our webinars a watch

Top Tip: Make sure your content marketing makes sense for your brand. If you’re stuck on where to start, take a look at our blog that guides you through which tools are best for content marketing for small businesses.

4️) Podcasting 👉

Podcasts are a great way