Did you know there are many types of peacocks in the world?
And the reason I am telling you this is: each peacock is unique in their own splendid beauty.
Peacocks don't care if the one with white feathers is more exotic, or if the red-feathered
one is more vibrant. Do you know what their attitude is?
They show up and show off! They know their beauty, their value and their pride.
I'd like you to understand that it's ok to tell yourself "I'm an expert" and "I'm freaking good at xxx" and you can also think "I'll be very proud of myself for being interviewed and published in a magazine or newspapers". You've been working for so long in your industry, you love what you do and when you see someone on TV you think "I know more than this guy/woman!" but the difference is that the guy or woman on TV has started doing PR. They're not on tv/radio/newspapers because they are lucky. They planned to be there, and they dedicate the time to provide content. I hope I have convinced you - YOU DESERVE IT. NOW is the time to join the Peacock Challenge and make yourself more visible, more credible, and more influential.
These are the reasons why you should take the challenge:
No more excuses. No more feeling of "it could've been me" or "I don't want people to think that I 'm bragging or showing off. Leave those thoughts behind. You have the knowledge and expertise, let's turn them into content now!
The Time is NOW!
Learn Your Style
There are many channels available to choose from but you don't share in all of them.
During the challenge, you will learn how to choose the best channels for you and how to develop a content strategy to reach your audience.
A thought leadership article is an opportunity for you to leverage your expertise in your industry and demonstrate credibility, to share your insights with an audience, and to provide them with real value. The more your articles are published online, the more opportunities to attract more clients.
"Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online" - Wikipedia.
Develop a content strategy by choosing the right channels to reach your audience and the right type of content that works best for you and your business.
Once you start sharing, you find your voice, refine your message, and reach your audience.
You may enjoy doing videos more than writing or post short messages instead of long ones - the important thing is:
do it !
First Page of Google
Your Marketing and PR Strategy helps you to focus on the goal. One way to measure the success of your strategy is by doing a search on Google with your name. Have you ever Googled someone after meeting them? Want to test that? Search for "rafael dos santos entrepreneur" on Google. See what PR can do for your profile!
Use your Linkedin profile for social selling. Attract, engage and sell to contacts using your media interviews as "secret weapon aka credibility". We've helped many clients achieve increased sales within the first 5 weeks of running a campaign.
Jelena Radonjic, Career Fulfilment Coach.
Featured five times in the media, including a video on the home page of "We are the City", a website specialised in advice for women. Jelena's testimonial about the Linkedin the campaign combined with PR.
Tineke Rensen, founder of the Powerful Business Academy is a former professional athlete and now a businesswoman helping other business women grow their businesses. Our PR + Linkedin Strategy resulted in £5.5k sales in less than 4 weeks.