The

Let's get you featured in the magazine!

The first step, before you start working on your Linkedin profile, is for you to book a call with the journalist. She is going to ask you a few questions to write your story.

The interview will be an informal chat, which may be recorded by the journalist so s/he can refer back to your answers at any time.

 

The interview published will have 3-6 questions, and one of the questions is focused on your business. Please make sure you talk about the tangible benefits of working with you what your clients achieve, what they gain, why they recommend you. This information is vital for the reader to decide if you are the right person to deliver what they are looking for.

Avoid words that don't have tangible benefits. 
For example:

- My clients recommend me because I care. (reality is: everyone cares about their clients, so this is not different or a tangible benefit.

- My clients recommend me because I deliver on time and budget. I am so confident in the delivery that we have a clause in the contract with such guarantees.

- My clients hire me / my agency because we're award-winners, we're experts with 20 years of experience, etc...

 

Do you understand? It's not the time to be humble. It's time to show off your credibility because this is what is going to help them make up their minds when reading your article.

Click on the button below to book a call with the journalist. 

 

Please note: you will need two photos to send to the journalist. One portrait and one landscape in high resolution, at least 1mega in size. Preferably professionally taken.  The portrait photo is a headshot with a neutral background. The main photo must be a landscape with you in action (running a workshop, doing public speaking, teaching, working in an office, etc).

They must be in high resolution and professionally take to be published in the magazine. 
 

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Get ready to start your Social Selling Campaign!

You need to complete a few steps before you start sending 150 messages a day to your target audience. 

We have numbered all the steps below, with guidance on how to complete each one of them. Please block at least 2h hours in your diary to go through this exercise. You need to concentrate on updating your Linkedin profile and writing messages. Most people complete the profile, request for a recommendation and set up the automation in a week. The quicker you do it, the quicker you can start sending messages to make sales. 

Also, I don't recommend you try to complete these steps on your phone. It will be much easier and quicker if you do on your computer.

If you are not sure how to complete any of the steps, just message us and we will send you a video on how to complete it.

Example of "action photos" in landscape format.

Example of "headshot photos" in portrait format.

Optimizing your Linkedin profile

Choose a banner that represents your business OR adds credibility to your profile. See the examples and explanation below.
Example 1: Rafael chose a banner to show his credibility.

Example 2: Tineke chose a banner that represents her target market (women).

Example 3: Nicole chose a banner that tells what she does (graphic design).

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Example 1

Rafael chose a banner to show his credibility.

Example 2

Tineke chose a banner that represents her target market (women).

Don't underestimate the power of a good photo. A picture says a thousand words, so you want those words to say the best about you. You can take great pictures with an iPhone 10 and above. Use portrait setting with a blurred background. Watch this video to learn how to take photos with your phone.

All three profiles above have professional photos. See below examples of bad Linkedin photos:

Photo

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Example 3

Example 3: Nicole chose a banner that tells what she does (graphic design).

Bad photo because the face is really far away from the camera.

Bad photo because it's too dark, so you can't see his face properly.

Bad photo because sunglasses are a NO-NO on Linkedin unless you are Anna Wintour.

The headline is the description you can use directly under your name.

These are the first two sentences people will see when you message them and they open your message in their inbox. Choose this description wisely.

Our suggestion is to use a description that talks to your target market.

See examples below.

Headline

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1 - Credibility headline (using brand association to give you credibility)

CEO GuidedPR |TED Speaker | Forbes Contributor | University Lecturer | 7 Awards| Sunday Times List "Top 100 Most Inspiring Entrepreneurs in the UK"

2 - Target audience headline + credibility

Growth business mentor and trainer for female founders. 30+ years of entrepreneurial experience. International Speaker

3 - Target audience + achievement + process 

Formula: I help A achieve B by doing C.

A = target audience

B = achievement

C = process (how)

Example: 

I help fill your calendar with B2B prospects using PR and Linkedin strategies.

I help businesswomen grow their business 10 x by creating processes and automation.   

The "About" session is very important because it gives you the opportunity to tell your story. 

The first three sentences are the most important because Linkedin shortens your summary page and lets people read only the first three sentences. If you wish to read the remaining text, you must click on "see more" at the end of the third message.

See below examples of About page that really works:

About / Summary

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1 - What I am looking for right now / what I am offering

I'm raising a seed round of investment for GuidedPR.com - an automated PR assistant powered by artificial intelligence. Please contact me if you wish to see our pitch deck.
GuidedPR is a tech PR platform that connects journalists with small business owners and guides the owners on how to create compelling content to share with the media.
We're building the world's largest marketplace for content creators and content providers.

 

2 - Storytelling and credibility 


In the past 24 months, we successfully placed 200 clients (and counting) over 600 times in the publications such as Forbes, Financial Times, BBC, The Guardian, Capital Radio, BBC Radio 5, The Independent, Grazia, The Sun and hundreds more... Create your free journalist profile in the platform: guidedpr.com

We have just completed the Accelerator Network 26th Cohort. We have in our board of advisors Hugo Drayton, former MD of The Telegraph Group, Dr Yvonne Thompson CBE, chair of the Radio Academy amongst other very experienced executives.

I'm the CEO and co-founder of GuidedPR and I've won seven awards including the Sunday Times 'Top 100 Most Inspiring Entrepreneurs in the UK'. My award-winning TEDx Talk 'What it takes to be a migrant entrepreneur' has been watched over 156k times. I have 14 years of experience running businesses in the UK including a successful property company which was sold to a leading competitor. I also have an MBA, a Diploma in Digital Marketing and several qualifications in marketing, content marketing and PR.

3 - How to contact me
I'm the author of three books, including "Guided PR for Health Entrepreneurs".
Interested to know more? Book a 15min call: www.rafaeldossantos.com/call

1 - Personal intro + credibility

I’m Mary, from Florida. I’m a business mentor and trainer focused on helping business women grow their businesses 2x, 5x, 10x, you decide the limit!
I have over 30 years of experience running businesses. I successfully sold an international business after 22 years and today I run "Great Business Women's Club" an exclusive club for businesswomen (turnover $100k and above), with chapters in London, Amsterdam, and Zurich.

 

2- Addressing the problem (we advise listing up to three problems)

As a woman in business, you might:
> feel overwhelmed by the expectations that you should have all the answers in your business;
> feel the pressure of making decisions and sometimes feel lost in deciding what’s the best approach;
> feel you never have enough time to work ON your business;
> love what you do and you want to make a big impact, and somehow that is not going fast enough
> don’t have the right strategy to grow your business;
> might be feeling insecure about outsourcing or hiring people, while you know that you won’t be able to get there on your own;
> you feel that you might lose control when your business starts growing too big;
> feel your company is too small when larger businesses contact you to collaborate or partner.

 

3 - List the solutions

Let’s have a chat about your goals and how planning strategies can help you double or triple the size of your business. I use technology, systems and techniques combined with over 30 years of business experience and I can assure you, by working with me and taking action, you will grow your business, earn more money to do the things you always wanted including several 5* holidays a year, upgrade your car and everything else that you’ve always wanted but maybe haven’t yet achieved.

4 - How to contact me

The example below is actually a bad one. In any marketing material, you should give the user/reader ONE call to action. Choose a website OR a phone number OR an email. Don't list them all.


Would you like to book a complimentary 15min consultation with me?
Choose the best date and time for you in my calendar online: https://go.xxxx.com/xxxxx

Download my book:
https://www.www.com/e-book/

+44 15-799999999
info@xxxxxxx.com
www.xxx.com
www.wyx.com

 

Watch this video to learn how to write a credible biography.

You can write as long or as short as you like.

 

Your summary should look like this:

 

First 3 sentences a short intro to your credibility. Use the BANEC® system to write it.

The next paragraph you could write the three problems people face.

The next paragraph you can write the solutions to the problems.

End with a couple of friendly sentences inviting them to contact you.
 

Example 1

Example 2

Step 1

On your profile, click on the menu WORK (top right).

The last option in the menu is CREATE A COMPANY PAGE.


 

Make sure you display your company logo next to your company name.

It looks very unprofessional to display a grey box, instead of your logo.

You need to take two steps to display the logo next to the company name.

Step1 - Create a company page and use the logo as the profile image.

Step 2 - Edit your company page.

Step 3 - Search for your company name and save it on your profile.

Watch the videos below to learn how to complete this task.

Add your company logo

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Step 2

Edit the page


 

Step 3

Add your company logo to your profile


 

To build your credibility and trust with your audience, you need to show them you have the knowledge and skills to deliver the work.

In many industries, education is key to the profession (doctor, accountant, lawyers, etc).

Keep the "Education" slot updated at al times.

Make sure you find the name of the institution and display their logo next to it. Some institutions may not have the company page, so you can't link to them.

Watch the video below to learn how to update this section.

Add or update "Education" 

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If you are going to run a campaign with a target audience, you should be asking the same audience for recommendations.

For example, if your target audience is solicitors. 
If you already had solicitor clients, you should be asking them for recommendations.

We advise you to have at least three recommendations prior to running this campaign. The more the merrier, but three would be a great start.

To make life easier for the person whom you are asking for a recommendation, provide a draft text, so they understand what you'd like. This will speed up the process. See examples below:

Ask for Reccommendations

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Dear Mark,

I hope you are well.

I am going to run a campaign on Linkedin and I'd like to have a couple of recommendations on my profile.

Could you please write me one?

A few things you could be adding to the recommendation:

- how easy it was to work with me.

- how quickly I delivered the work.

- what the results were.

- you recommend me because...​

Thanks a million.

Mary.

 

Example 1

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You need to choose your target audience. For this campaign you don't need to have a Linkedin paid subscription but you need to have a very clear description of who you are targeting. You can do an "advanced" search that we found out it works and not many people know how to use it.

Check the videos below to learn how to find the right target audience for you.

Target audience

Advanced Search

Using the words AND, OR, NOT.

Choosing your location and 2nd connections

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Once you have done all the steps above it's time to write the three messages to connect, engage and follow up with prospects on Linkedin.

Don't send messages that comes across like a sales pitch. The moment you do that is the moment you lose your new connection.

Remember you're building trust with the prospect. They will read your profile, check your credentials and connections and then accept your invite.

Once the invite is accepted, you need to make sure you gain their trust by inviting them to read your magazine article. 

See below examples of messages that work well in this campaign:

Messages

Example of a message that won't work because you can clearly see the person is contacting you because they want to sell:

Follow up

Engage

The message to connect with someone should not have more than 300 characters, including spaces, dots, etc.

Message 1 - Connect

The structure for the first message:

Dear name,

Opening: I hope you are well and safe. (choose your own words or use these ones).

I'm contacting you because I'd like to share with you a magazine interview where 

Benefits for you: I share the benefits of estate agents sending gifts to their clients.

Permission: Shall we connect so I can share the article with you?

Closing: Regards, Mark.

Dear name,

I hope you're well and safe.

I was recently interviewed by a magazine to discuss the benefits of mentoring for women who want to grow their businesses. Since you're a woman in business I thought you might be interested in reading the article.

Shall we connect so I can share the article?

Regards,

Mary.

Dear name,

I hope you are well.
I'd like to share with you a magazine interview where I share the benefits of estate agents sending gifts to their clients.
Shall we connect so I can share the article with you?

Regards,

Mark.

Message 2 - Engage

Formula:

 

Polite opening: Thanks for accepting my invitation to connect. 

Link to the previous message: As per my previous message, I was recently interviewed by High Profile Magazine about

Link to the interest of your audience: the benefits for estate agents to send a present to their clients once they purchase their property.

Deliver what you promised: Here is the link to the article: www.xxx.com

Create an opportunity to follow up: I'd love to hear your opinion once you read the article.

Less formal, more friendly ending: Have a lovely day. 

Regards,

Mark.
 

Dear name,

Thanks for accepting my invitation to connect.
As I mentioned in my first message, I was recently interviewed by High Profile Magazine to share the benefits of mentoring for women who want to grow their businesses.
Here is the article: 
I'd love to hear your opinion once you read the article.

Do you mind if I contact you in a couple of days?

Speak soon.

Mary.

Follow up

You can't automate this message because you don't know what they are going to reply to you after the 2nd message but you can, of course, follow up with them.

That's why it's important to let them know you will follow up with them in the 2nd message.

So what should you write in this message?

If they don't reply to your 2nd message, you can link back to the sentence you wrote about "following up". 

So let's see how it works in practice:

In the message below, we highlighted the sentence used to follow up:

Dear name,

Thanks for accepting my invitation to connect.
As I mentioned in my first message, I was recently interviewed by High Profile Magazine to share the benefits of mentoring for women who want to grow their businesses.
Here is the article: 
I'd love to hear your opinion once you read the article. Do you mind if I contact you in a couple of days?

Speak soon.

Mary.

The follow-up message should be:

Dear name,

Are you having a good week?

I was wondering if you had the chance to read the magazine article I share with you. Did you read it? What did you think of it?

I'm very interested to hear your expert opinion.

Why don't we book a virtual coffee to get to know each other's businesses?
I have made my calendar online so you can choose the best date and time for you: www.calendly.com/yourname

I look forward to speaking with you.

Have a good day!

Mary.

In the form below, copy and paste the messages you created if you would like to receive feedback.

Connect

Social Selling Campaign
Message Feedback Form 

Automation

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Now it's time to download and set up the automation on your profile.

Click here to purchase the LinkedHelper widget that will send 150 messages a day on your behalf.

Setting up your campaign

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That's it! You completed the set up of your campaign. 
Now it's time to get the automation up and running.

Watch the video below to learn how you create your own campaign on LinkedHelper.

Step 1

Link LinkedHelper to your profile.

Step 2

Search for profiles of people in your target market.

Step 3

Add up to 1000 profiles to a list (queue).

Step 1 - Link LinkedHelper to your profile. ​ Step 2 Search for profiles of people in your target market. ​ Step 3 Add up to 1000 profiles to a list (queue).

Step 4

How to set up the messages to be sent to people automatically.

Step 2 How to set up the messages to be sent to people automatically. ​

Voilà!

Your campaign is up and running!

Wishing you a successful

social selling campaign.

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We connect journalists and business owners and guide the owners on how to create compelling content to share with the media. 

Come for a cup of coffee or tea, or let's jump on s call:  

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